How football works......
Brighton value Cucurella at £50M.
We don't think he is worth £50M and will not pay it.
Another team thinks he is worth £50M and are willing to pay it.
Therefore, Brighton are right. Cucurella's value is £50M!
It's not rocket science. It's a market - demand/supply/price
Taking some moral high ground doesn't gain us anything - doesn't get us the target player that Pep wants.
After letting Sterling go to Chelsea, this feels like gifting them another top class player.
Our club is trying to raise its profile positively on the world stage. This sort of approach, like last summer with Kane, risks making us look like amateurs.