Nothing wrong with this article imo. The Telegraph one was childish and petty with a preset agenda.
This one writes about the scorned 13 year old reaction of Cook, first of all saying that "he won't be stooping to Milan's level' and trading criticism's and then going on a huge media tour degrading everyone and anyone involved in the deal in a petty, childish manner. Trying to paint himself as World Businessman of the Year at the same time.
It then contrasts this moral high ground with his previous comments.
Get real, when someone behaves likes this, rather than leave it in a dignified and professional manner, then they are open for ridicule. When they have made comments about Nike and Thaksin previously, then even more so.
Articles like the Telegraph one are bitter, petty and not justified but stamping our feet like 3 year olds about articles like this that merely pick up on these things and ridicule them is rag like behaviour of the highest order.
If Cook had settled for the moral high ground, content in the knowledge that the collapse of the Kaka deal was not City's fault then it would have been perfect. He didn't though, he sought to degrade everyone involved and paint himself and City as saints and businessmen of such knowledge that others can't campete with. That was pathetic and ruined what should have been a great show of business practice by City, regardless of the deal.