He plays for the club that gives any player the highest profile, temper this news with the news that Rashford shits golden eggs in the press on any given occasion.
Loads of players before him have had their arses rolled over the coals, yes it's the press being vile but that's the nature of our press. Sterlings run in with the press started in earnest when he left the cult which the press jumped on and the knock on effect was fans of other clubs booing him while he played.
The long and the short of it is that if upsets the rags it's all good.