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McDonalds struggling
- Thread starter Trevor Morley's Tache
- Start date
heslops barnet
Well-Known Member
Rather eat dog shit………
ChicagoBlue
Well-Known Member
- Joined
- 10 Jan 2009
- Messages
- 18,252
2 Sausage Egg McMuffins, dollop of ketchup.
Can’t go wrong for breakfast and you can skip lunch!
Can’t go wrong for breakfast and you can skip lunch!
BlueHammer85
Well-Known Member
- Joined
- 13 Oct 2010
- Messages
- 36,747
Used to love it but gone downhill I’ve found last few years, especially chips, totally bland nowadays
gloryhuntersince85
Well-Known Member
- Joined
- 16 Jan 2014
- Messages
- 799
all food quality has dipped over past few years ever since they all started delivery
dronefromsector7G
Well-Known Member
Like their chips have ever been anything other than mediocreUsed to love it but gone downhill I’ve found last few years, especially chips, totally bland nowadays
BimboBob
Well-Known Member
Push came to shove, Burger King for the flame grilled whopper.
Not sure when I last had a McDonald's.
Not sure when I last had a McDonald's.
Bill Walker
Well-Known Member
I guess you and drone can get your big Macs elsewhere..Oh dear, how sad, never mind
BlueHammer85
Well-Known Member
- Joined
- 13 Oct 2010
- Messages
- 36,747
Like their chips have ever been anything other than mediocre
Used to love em, hot , floppy and overloaded with salt.
KFC herb chips win the war at moment.
SkyBlueFlux
Well-Known Member
I know there are some older folks who never liked and never will like McDonalds, which is fair enough. But there’s no doubt things have gone downhill for them, and there’s a few different drivers.
The CEO that has been in place since 2019 has been pivoting McDonalds towards a more “luxury” price point. In some regions like the US, this means that prices have increased by 40-50% in 5 years. This is total folly, people don’t go for McDonalds for the experience, they go because it is cheap and cheerful and convenient. If it costs the same as buying a burger at an actual restaurant, then people are just not going to go.
Secondly, because of the reputation that they gained from accelerating the obesity crisis - the Supersize Me era - they have also pivoted to a more “health-oriented” stance. What it has meant in practice is that they have quite factually made their products “healthier” (e.g. as of this year most Happy Meals are no longer classed as high in fat, salt and sugars).
But this is only ever going to be faux healthy. If you want a healthy balanced meal you don’t go to McDonalds.
So now they find themselves in this awkward half-space. Expensive products that don’t justify the price paid. Food with token efforts to be health conscious that have made the product inferior.
They are basically trying to be everything except what they are. Which is a cheap junk food outlet. Maybe it will succeed in the long run but I am sceptical. Price increases basically explain their entire business growth and more over the last 5 years and those aren’t sustainable.
The CEO that has been in place since 2019 has been pivoting McDonalds towards a more “luxury” price point. In some regions like the US, this means that prices have increased by 40-50% in 5 years. This is total folly, people don’t go for McDonalds for the experience, they go because it is cheap and cheerful and convenient. If it costs the same as buying a burger at an actual restaurant, then people are just not going to go.
Secondly, because of the reputation that they gained from accelerating the obesity crisis - the Supersize Me era - they have also pivoted to a more “health-oriented” stance. What it has meant in practice is that they have quite factually made their products “healthier” (e.g. as of this year most Happy Meals are no longer classed as high in fat, salt and sugars).
But this is only ever going to be faux healthy. If you want a healthy balanced meal you don’t go to McDonalds.
So now they find themselves in this awkward half-space. Expensive products that don’t justify the price paid. Food with token efforts to be health conscious that have made the product inferior.
They are basically trying to be everything except what they are. Which is a cheap junk food outlet. Maybe it will succeed in the long run but I am sceptical. Price increases basically explain their entire business growth and more over the last 5 years and those aren’t sustainable.