What a suprise. When you promote the shit out of something and show it on more channels, despite the fact he is probably the 3/4th best manager in their history, you will get these figures (as usual I would doubt their authenticity).
I couldn't go to our game, sadly, but I didn't have a choice about coverage (apart from watching an Italian game), so it's not surprising. Also Sky mixed in other teams to their heavily weighted coverage - how do you determine who watched what and for what reason? It's all bollocks meant to demean our achievement.
It's probably up there with the 650 million rags.