I complained as well about it. He tweeted from a PR event to mark the rags' commercial partnership with Tag Heuer, and the branding was very prominent. There was no news interest in him being there and someone in the PR world told me that, to get an invite, you would have to agree to promote the brand.
A day or two later, they announced their financial results, which was covered by the BBC Business correspondent. Attached too his report was one from Simple Simon, which again publicised these special edition watches and even reporting the price. It was blatant advertising and completely against the BBC Editorial code. Yet the BBC claimed there was legitimate public interest in this story.
The club sees broadcasting and match day income soar as it eyes record annual revenues.
www.bbc.com
They must have been fully aware of the conditions under which Stone had attended the PR event, as Ian Cheeseman told me he had to get permission to attend the launch of City's Xmas jumpers, as it was a commercial event. It was given but then he was hauled over the coals by his then bosses at the BBC for publicising it. Even though they knew what it was and had agreed to him attending.