Hopefully the start of something bigger. You only need to take a quick look at anything from the men to Derbyshire or Devon 'local' papers to see the decline in quality, relevance and accuracy.
Most are now just summaries of social media posts. "One forum member had this to say..." and "another took to Facebook to vent their anger..." being commonplace.
The fact is that these journalists are effectively turkeys calling for Christmas. Often and more frequently I have suspected these articles are AI written, and clearly that is the goal where you can have bots instantly churn out material, of the same quality, by scraping sites for trending posts and subjects, following an algorithm, and hey presto new article.
Then pepper it with plenty of ads, remember when we used to get upset about internet pop up ads... No problem, just incorporate them into the article, make people read around them whilst being unable to avoid them and try to trick them by asking every 20 seconds to accept or reject the idea of giving away their precious personal data for free. On which subject there should also be a requirement for websites to remember your ad and cookie choices for a minimum time.