cheekybids
Well-Known Member
- Joined
- 18 Sep 2009
- Messages
- 10,582
I think ‘needs’ is hugely overstating it. Prefers, sure.
And ‘the brand‘ is stronger than ever, so that argument doesn’t currently hold much water.
What’s your reasoning behind the tipping point being now, rather than, say, a year ago?
I think they have flawed analysis or market research. You hear repeated the league needs a strong Rag, Dipper Arsenal but as you say that’s not true. Maybe their data is saying they are making record revenues but missing out on even higher revenues due to apathy from a large section.
Having listened to more marketing, brand management bullshit to last a life time that’s been responsible for poor results & strategy I’d guess it’s that. I’d imagine it’s coming from those that need looking after, Rags & Dippers.