They also seem to have written their report from the point of view that there is a preferred option and then benchmarked the deals against that preferred option. So, in that context, the conclusions they have come up with are no surprise. To be fair, some of their conclusions make sense, as well.
Unfortunately for academics, (insofar as they exist in Sheffield), the real world is a complicated place and their have been some good posts on here which point out many factors that should also have been taken into account in their analysis.
Also, their subjective conclusions on the reputation of the UAE, and its effect on Manchester in the future, are one-sided and lacking in finesse. They should have left that to the internationally renowned (presumably) international relations faculty at the UoS.
Blinkered crackpot out.