For a decade and more, Manchester City have been subjected to scrutiny, derision and sensationalist hysteria by swathes of the media.
Certain figures have pinned their careers to the mast of the good ship 'Let’s Hobble Citeh'. Others have been happy to be regular able seahands or provided ample amounts of hot wind to blow that ship harder.
I has been, according to Khaldoon, a clear and organised [smear] campaign. Most of us City fans have decried the club's seeming lack of ambition in meeting this campaign head on. Fight fire with fire, so to speak.
This week, Forbes have declared that Manchester City is the most valuable brand in world football. The u/18s and u/21s have each completed three league wins in a row and the first team is only on the verge of becoming arguably the greatest side in the history of English football.
It would appear then, that we City fans have been wrong in our calls for City to start banning journalists and issuing lawsuits. The impact of those jaundiced observers has had minimal impact upon the progression of our own club's good ship.
The club has chosen its battles (CAS ad now the PL charges). There is mo reason to believe it will win every time but equally nothing in past experience to encourage one to presume it won't either.
And, if we City fans were wrong, what of the chasing Fleet Street Armada?
Perhaps, they are beginning to realise that if a man buys an asset for £200k , converts it into an entity worth £4.5bn and makes it the most enviable brand in world football along the way, that maybe it isn't all about this made-up vaguely pejorative term of "sportswashing". Maybe it's something else? Maybe it's capitalism?
And our lot are the best at that too.