We have to remember that a shit rags team is terrible news for Sky, BBC etc, they will be fucking desperate for them to start signing top players so they can challenge for honours again. They will be shitting it that rag fans might start getting fucked off with the club and start to leave in droves, that's why we get bombarded with transfer story after transfer story about them, Ten Haag this Ten Haag that, Ronaldo this Ronaldo that.
They have to keep them sweet no matter how infuriating it is for everyone else