Interesting that he has to resort to "Amnesty describe as sportswashing project". Almost as if this sportswashing idea is losing its impact and he needs to either: i) reinforce it with a reference to the organisation that invented it, as if that gives it more credibility; or ii) distance himself from it personally and just refer to what other people/organisations think of it.
Either way, it's time for him to drop it now, I think. For his own sanity if nothing else, before he turns into another sportingintel. Tosser.