Arsenal's a strange club. There hasn't been any personal investment by any of the board members in at least 35 years. They are an old style board. They have all MADE money out of the club and continue to do so. Arsene is a dream come true for them. He has a great scouting system and is an excellent coach, he has taken players like Anelka, Viera, Henry, Lunjberg, Berkamp,Petit, Fabregas, Nasri and even Flammini and made major profits on all those players and changed them from a team consider illegal under the Geneva convention as an implement of torture, to a superbly marketable product. I can never see this changing, they want top 4 football on the back of the least investment, more so than any other club within the top 6. This will only change if they miss out on the group stage of the champions league.