I bought the first blue Umbro kit we got, as it was exceptionally good. The second blue one wasn't too different from it, not enough to justify me buying it anyway. This years blue shirt, well, I'm not it's biggest fan if I'm honest. The collar never did grow on me, and I found the whole Bluemoon "soundwave" thing too gimmicky and corporate, the kind of thing that sounds good to the kinds of people that design these things, but that those who wear the shirt couldn't give two shits about!
If this new shirt is indeed the one for next season, well at least it's suitably different to make getting it worthwhile. I actually think it looks pretty good, although I'll reserve judgement until I've seen it "in the flesh" so to speak.