The situation is getting ridiculous. Every PL club is owned by a billionaire but the organisation seems dedicated to guaranteeing that xnone of this wealth should find its way into the game. They are all "fit and proper persons" to own a football club, but not to spend their own money. And major international companies are not to be allowed to decide how much a sponsorship deal should cost them - if they want to spend it where they wish and this doesn't suit. The PL meddlers will decide. It must be "fair market value"! So, if you want to spend it to help a club be more successful, to qualify for the CL and to get your enterprise more exposure, forget it. What the PL wants is a level playing field! But not for Luton or Burnley ... or Newcastle United. And all this is worth trying to ruin the great success story of the last 15 years, ruining one of England's historic clubs and also a twice winner of the European cup. The best interests of football in England are served by disunity, dissension ... and probably the PL dragged before the courts. What a triumph for the regime!