Where do you think most players score? They're nearly all near the goal, even if some shot wastefully from further out more often :)
Stats can be misleading, but what they do show is that there isn't a player out there who is going to finish 100% of those half-chances, which is what a lot of people expect. They see the miss near goal, and assume a Kane or Ronaldo would have definitely scored.
As I've shown quite clearly, with stats over three whole seasons (including a "poor" one from Sterling, so no cherry picking), is that the "natural number 9"s miss a shed load of chances too. Even in big games :)
If they didn't then our "natural number 9" Sergio - one of the best of all time - would have been scoring 60 goals a season, and scoring in all our finals/semis etc., which wasn't the case.