I think you've got most of that right.
Sponsorship has already improved slightly as we now get more for our new sleeve sponsor than we do for our main shirt sponsor, that will change as FUN88 are gone at the end of this season. Parimatch have recently appeared as sponsors, how much they pay hasn't been mentioned as far as I'm aware so we are making improvements. All of the boards that Ashley paid nothing for have gone, hopefully they'll be replaced by paying adverts. We need to move away from Castore as out shirt supplier because I have no doubt that Ashley will not have got much of a deal with them for shirt sales, their quality and supply is also pathetic as we seem to only be able to supply 50% of demand at most. The current demand for all 3 strips plus the one we used at Brighton far outstrips what can be supplied. Castore are holding us back and somebody within the club must be taking notice of that and looking for a way out. They’re not doing their jobs if not.
A lot of people had 10 year season ticket price freezes and most of them have ended, the last are due to end in a couple of years so we will see a good increase in ticket income without increasing matchday prices.
We have scope to expand St James, we can probably expand the Gallowgate although Ashley selling the land behind it has made it more difficult. We can probably add tiers to the East Stand without having too many problems although we might have to knock down what is already there to allow for better foundations. The East Stand was built in the 70’s and the board at that time probably didn’t have the foresight to spend extra on foundations to allow an expansion. Demand for tickets is massively outstripping demand, we could probably double our number of season ticket holders as we have 000’s of members and even the memberships sold out. I guess we could sell another 10,000 to 20,000 season/match day tickets and that’s while we’re mid-table. Away tickets are unlikely to ever go on general sale unless we are ever given a stupid amount of tickets for a game.
FFP will hold us back, at least we now have a good enough squad to forget about relegation (hopefully) so should be able to spend more money on fewer players. As for us being one of the spiteful 9, that was under Ashley and he's gone. I think both of our clubs will be on the same side going forward like we were when the league changed the rules on related party sponsorship. I wouldn't be surprised if one of the two clubs challenged that rule in court if it's applied too strictly.