To understand the shit we get and the tsunami of turds heading down the Tyne it's important to understand where it's coming from.
Politics in this country has two wings, right and soft right, capitalism is the only form of economic system permissible and Western values are universal human rights. Countries are judged along a sliding scale of how like us they are. These beliefs are not a point of contention between Starmer and Johnson, or the Guardian and the Daily Telegraph.
In this reality the only way to temper the excesses of capitalism or human rights abuses, be it at Facebook or Saudi Arabia and its Public Investment Fund, is to exert pressure for change not as workers (that smacks of evil socialism) but as consumers.
At state to state level this can lead to economic sanctions, or with big businesses heavy fines. The man and woman on the street is expected as a consumer to respond, by taking their custom elsewhere and condemnation and much tut tutting follows if they don't.
Seems the soft right have taken a leaf out of a tatty copy of the old left's playbook, it might look different, what with the internet and 24/7 TV, but the similarities are there for all to see.
Older Bluemooners will remember this....
And that is why the Geordies must be shamed for their continued support for Newcastle United