BimboBob
Well-Known Member
For the next round of domestic rights I don't see how Sky can justify a higher bid to their shareholders given the downward trend in viewing figures. BT are slightly different in that they more or less acknowledged that the PL bid was a loss leader to increase fibre broadband take-up so if they persist with that policy they may take a larger chunk of the packages. The overseas rights are a different matter as the interest doesn't seem to have peaked yet so there may be scope for an increase there.
There might be a downward trend here but you are right about the foreign viewing figures. They take the feed from SKY and there are markets in the world that lap it up. That's on the increase and covers any loss they make in figures here.