Perhaps you're so lost in it that you can't see objectively.You're right and it's very similar. You also make good points.
However, there's no way on this earth that City haven't got a strategy in place and aren't already meeting the right people. I work at a brand who's name opens similar doors to that of the MCFC comms team, so getting into those meetings and opening the opportunity to pitch is easy. The hard part is what can we give these journalists/editors/etc that the other clubs can't?
It's clearly our approach/plan that needs refining in order to get the results we want.
However, if you look at the bigger picture and the work the club is doing to target new fans and 'Gen Z', we are at the forefront of content creation and engagement. Take the latest trip to Abu Dhabi as an example, the club took out two YouTube/Social media influencers to meet the players and create a video. These guys are who the kids listen to and look up to now, they don't read newspapers or their websites.
One of the influencers, Miniminter, has nearly 6 million subscribers to his YouTube channel. That's one hell of an audience to reach and the club is bringing on the next generation of influencers and fans in this market. These guys will all be positive in their coverage of MCFC and our players.
I know for a fact that other media outlets are copying MCFC's approach and see them as the benchmark for social media/football content.
So even though the older generation of fans may still care about tabloids/print, MCFC are looking forward (as in everything the club does) and making them irrelevant. Young supporters don't have a clue about Neil Custis or Ian Herbert, nobody will in 5-10 years.
BTW I'm in no way affiliated with the club. I just respect the work they're doing as I'm in a similar profession.
Good post. I never understand all this bile that's pointed at the PR team, they don't operate under their own purview but will be following a long term plan handed down from above and surely no Blue can doubt that our owner and the team he appointed know exactly what it is that they're doing.
Perhaps you're so lost in it that you can't see objectively.
Sounds absolutley wonderful the way you put it, (if a liitle W1A) but the fact, or if you prefer, perception that exists is that we get over critical and negative coverage.
I agreeI'd argue that I am seeing this objectively, I was simply putting positive examples on the table that others might've missed.
The fans who aren't objective are the ones who are obsessive about negative/critical coverage, without taking into account the good work that we're doing too.
I would certainly hope there is some good work and I'm sure there is - but a better PR Department or approach would mean even more good work.I'd argue that I am seeing this objectively, I was simply putting positive examples on the table that others might've missed.
The fans who aren't objective are the ones who are obsessive about negative/critical coverage, without taking into account the good work that we're doing too.
I would certainly hope there is some good work and I'm sure there is - but a better PR Department or approach would mean even more good work.
Fans aren't obsessve about the coverage, but they recognise the negativity and over critical reporting of us because it is so obvious. Having subscribers to various media platforms is all well and good but it is in the mainstream media that we are constantly taking a kicking and which is surely where we want fair representation.
Fair enough - if that is the "brief" then theyr'e no doubt doing a sterling job. Ignore the BBC, Sky, BT, the national press, press agencies and all their platforms- get more YouTube hits. Presumably Khaldoon hasn't said "focus" on one asspect at the expense of the others?It depends on how you define good work and what your targets are. In your opinion it's about what is published in mainstream media and whether it's of positive or negative sentiment.
However, tell me how many people aged 7-21 will go down to the shop and pick up a copy of The Sun or Daily Telegraph? What I'm saying is the club is clearly targeting a certain demographic and focusing on the channels & media that they consume.
The side that you mention might need work (i.e less negative press), but that doesn't matter one jot if Khaldoon has given a brief of 'I want us to ensure that every football-loving child/teenager in the UK knows about MCFC and our players. So please focus on winning their support.'
The club might feel that mainstream press is a lost cause, or that print media and the way it's consumed is only tailored to 30+ year olds who already have a favourite football team and only buy it to read their club's match report or transfer news.
Fair enough - if that is the "brief" then theyr'e no doubt doing a sterling job. Ignore the BBC, Sky, BT, the national press, press agencies and all their platforms- get more YouTube hits. Presumably Khaldoon hasn't said "focus" on one asspect at the expense of the others?
Fair play to you - we've discussed this amicably and I respect that, but what you see as modern and long sighted I see as short sighted and insular if it means neglecting such a large demographic.
All the best.
Royal families maybe but we are talking about a club in Manchester that's existed for over a century and is deeply engrained in the hearts of whole families throughout the area. no other club is written about constantly with such derisionI wonder if all businesses under the Shiekhs umbrella operate the same. Culturally royal families are above criticism and do not respond to it. It might be an organisational value.
You're right and it's very similar. You also make good points.
However, there's no way on this earth that City haven't got a strategy in place and aren't already meeting the right people. I work at a brand who's name opens similar doors to that of the MCFC comms team, so getting into those meetings and opening the opportunity to pitch is easy. The hard part is what can we give these journalists/editors/etc that the other clubs can't?
It's clearly our approach/plan that needs refining in order to get the results we want.
However, if you look at the bigger picture and the work the club is doing to target new fans and 'Gen Z', we are at the forefront of content creation and engagement. Take the latest trip to Abu Dhabi as an example, the club took out two YouTube/Social media influencers to meet the players and create a video. These guys are who the kids listen to and look up to now, they don't read newspapers or their websites.
One of the influencers, Miniminter, has nearly 6 million subscribers to his YouTube channel. That's one hell of an audience to reach and the club is bringing on the next generation of influencers and fans in this market. These guys will all be positive in their coverage of MCFC and our players.
I know for a fact that other media outlets are copying MCFC's approach and see them as the benchmark for social media/football content.
So even though the older generation of fans may still care about tabloids/print, MCFC are looking forward (as in everything the club does) and making them irrelevant. Young supporters don't have a clue about Neil Custis or Ian Herbert, nobody will in 5-10 years.
BTW I'm in no way affiliated with the club. I just respect the work they're doing as I'm in a similar profession.
This is a very good post, I am also of the opinion that the 'project' has limited concern for yesterday men. Media is changing rapidly.You're right and it's very similar. You also make good points.
However, there's no way on this earth that City haven't got a strategy in place and aren't already meeting the right people. I work at a brand who's name opens similar doors to that of the MCFC comms team, so getting into those meetings and opening the opportunity to pitch is easy. The hard part is what can we give these journalists/editors/etc that the other clubs can't?
It's clearly our approach/plan that needs refining in order to get the results we want.
However, if you look at the bigger picture and the work the club is doing to target new fans and 'Gen Z', we are at the forefront of content creation and engagement. Take the latest trip to Abu Dhabi as an example, the club took out two YouTube/Social media influencers to meet the players and create a video. These guys are who the kids listen to and look up to now, they don't read newspapers or their websites.
One of the influencers, Miniminter, has nearly 6 million subscribers to his YouTube channel. That's one hell of an audience to reach and the club is bringing on the next generation of influencers and fans in this market. These guys will all be positive in their coverage of MCFC and our players.
I know for a fact that other media outlets are copying MCFC's approach and see them as the benchmark for social media/football content.
So even though the older generation of fans may still care about tabloids/print, MCFC are looking forward (as in everything the club does) and making them irrelevant. Young supporters don't have a clue about Neil Custis or Ian Herbert, nobody will in 5-10 years.
BTW I'm in no way affiliated with the club. I just respect the work they're doing as I'm in a similar profession.
A lot of good points have been made here. It does make sense for the club to target younger fans. Some of the old farts (including me) won't be around for ever. It also makes a lot of sense to use social media and new digital platforms because the print media is irrelevant and dying. The number of stories they publish which most people have already seen live (press conference quotes etc) is ridiculous.
But the BBC and the Daily Mail have amongst the biggest worldwide digital audiences and SKY still have a lot of influence so we can't afford to ignore them at this stage of our development. I understand we are playing the long game but there are times we have to go in to bat for our reputation.
A lot of good points have been made here. It does make sense for the club to target younger fans. Some of the old farts (including me) won't be around for ever. It also makes a lot of sense to use social media and new digital platforms because the print media is irrelevant and dying. The number of stories they publish which most people have already seen live (press conference quotes etc) is ridiculous.
But the BBC and the Daily Mail have amongst the biggest worldwide digital audiences and SKY still have a lot of influence so we can't afford to ignore them at this stage of our development. I understand we are playing the long game but there are times we have to go in to bat for our reputation.
That's really good to hear, and I'm feeling perhaps we are not so inept at all this as I had feared then.
I'm an old fart who reads newspapers and listens to the news, but it's interesting how things are changing. There was some article on the TV the other day saying how young kids don't do news any more - let alone read newspapers. It's all Instagram, Twitter and Facebook with them, and they could print what they like in the Sun because no-one in this age group would ever read it.
Interesting that ITV have moved News at Ten to 10:30pm too. I am pretty sure that's because the viewing figures are in permanent decline and they can get more advertising revenue by putting more popular shows on earlier and bumping the news to a later slot. They used to have their own news channel didn't they and now no longer have that. I can see ITV binning the news service altogether.
Perhaps in this changing times, what Custis or any such **** says about us, is increasingly irrelevant.