I think thats the issue rival fans have. The Football played on the pitch seems to be downstream from who your owners are. People havent gotten bullish on Newcastle all of a sudden because they have a young Messi in their youth system.
That guy in the photo (not Charles), is the most influential football figure in English football for 30 years, even bigger than Ferguson. He has basically torn up the landscape of the English football landscape.
The counter argument is that the heritage clubs get overturned and it allows clubs like City and Newcastle who historically found it hard to get/stay at the upper end of the table. However in doing so you become the very thing you complain about, by becoming a modern super club with infinite wealth to maintain high standards.
I think a European salary cap needs should be introduced across all major leagues. The best players can earn their money from image rights rather than salary from clubs. Or move toward a Bundesliga model with majority fan ownership of clubs.