I know they can lend to club, but it is the profit and loss that is used for FFP so shareholder investment is capital rather than P&L so how does that help?Yes. Social media are not typical in any sphere, they just represent people with a strong view, often nonsensical. Let’s not fall into the trap.
The owner can lend to the club without ffp probs. See Abramovich, Mansour. Interest is included in the expenditure for ffp, as is any application of the loan to a purchase.
Abramovich lent the cash to Chelsea, and the Sheikh largely invested as equity, but FFP is designed to stop rich owners investing through either route. Hence why we were charged by UEFA - we were accused of putting owner money in as sponsorship.
If loans or equity investment are allowed vs FFP then there would have been no reason for us to be accused of doing this as the Sheikh could simply have made direct loans or equity investment.