Also he wears multiple hats and is not just a CFG board member
"Simon Pearce, a British-Australian spin doctor who has orchestrated the United Arab Emirates’ (UAE) Western public relations efforts for over a decade. Officially holding the title of ‘Special Advisor to the Chairman of the Executive Affairs Authority of Abu Dhabi,’ Pearce operates within the inner circle of Crown Prince Mohammed bin Zayed (MBZ). Renowned PR outlet PRovoke hails him as “one of the UAE’s most influential officials,” entrusted with a substantial budget and a colossal mission: to build and safeguard Abu Dhabi’s reputation"
Simon Pearce: The Global PR Strategist Shaping Abu Dhabi's Image - Brussels Watch
In the world of international public relations, there exists a hidden force, skillfully crafting narratives and influencing perceptions. One such figure isbrusselswatch.org
‘PR strategist’ funny.