This was a point that Kieren Maguire made the other week on The Price of Football. For clubs like Brighton, where there is no benefit if we lost all 115 or won all 115, they will wonder why they are having to shell out a seven figure sum when it doesn't impact them.
As an aside, and this may have been discussed before, but we know the PL's costs are shared by its members - what about the clubs like, say, DirtyLeeds, who weren't even in the PL when our "crimes" were said to have been committed. What about teams like Watford or Leicester who were, but are now not part of the league...