I must admit I'm so lucky at the moment to be sat in one of the best seats in the stadium, but in a year's time I may have to lash out £300+ extra to remain there. The option is relocate or don't renew.
The issue with relocating is that I don't get a choice from the whole stadium only from what hasn't already been allocated to another season card holder. So I go from one of the best seats to one of the worst and this will be compounded by the fact that this season 1000's have already been relocated after being kicked out of their seats.