The whole club needs a clear-out. Feels like about three-quarters of their problems could be solved by an attitude adjustment, it's just the attitude is everywhere....from the board to the players to the fans.
They're an "aim for 4th, should get top 6, in a bad year might drop as low as 8th" side. In the Arsenal/Tottenham/West Ham category, although all three of those clubs seem better run and more in touch with reality.
It's not a bad position to be in. Shitloads of clubs would love to be top half of the Premier League, playing some form of European football most years. I remember when it seemed like an impossible dream for us.
And of course once a team gets to that position, they want to push on. That's only right and natural, there's nothing wrong with ambition. The problem is entitlement. This lot think they should be challenging for the title every season on the basis of what they were 20 years ago.
But you can't improve if you don't accept and understand your current situation. And, to paraphrase a favourite TV show of mine, they'd rather live in shit than let the world see them work a shovel.