Because in the grand scheme of things £800k makes little or no difference to the club, compared to what it means to the fans. Financially and on princiapl.
As I keep on pointing out, if City had frozen season ticket prices, especially after such an expensive season for City fans, it would have been a great gesture by the club, and would have rounded off a fantastic season.
Once again, fans will be looking for cheaper seats, and dropping cup schemes, platinum, etc, because of another price rise
Wouldn't it have been great after *11 consecutive season ticket price rises*, that the club would have at least frozen season ticket prices for next season. (not reduced them)
There are numerous ways City could have saved or found £800k over a season on other things at the club. Things that the fans aren"t arsed about. Things that are less important than another season ticket price rise.
Here's one for you. City used to employ Girls to hand out flags from the wheelie bins at the back of the South Stand. That's right, to hand out flags. City don't do that anymore. That's just 1 example of money being wasted on things that didn't need money wasting on.
I fully appreciate the club has to drive revenue. But there are plenty of other ways the club could have found or saved £800k next season, instead of increasing season ticket prices once again.
Let's see if City raise season ticket prices again in 2020/21.