We get talk that money is not an issue but we don't make very much profit do we? Every single year someone says it is only an extra £800,000 or whatever. I can't be bothered looking at how much it really is (match day revenue will be shown in the accounts for those that are interested) but without the cumulative increases over the past 10 years that would imply £8,000,000 less income this year. I think it is very important when you are running a business to increase prices by a small amount each year. A year missed is a year lost. Of course, some argue that costs could be cut instead and that is possibly a different valid argument. Anyway, having seen that there are only 100 pages of comments my conclusion is that the reaction has been very low key this year.