I'm against the price rises. I'm pretty confident most of the reasons have already been set out here, so I won't repeat them. I also think that the £150 premium for Gold+ is completely wrong. I think it's unfair to pay a premium for the exact same product as someone else, and it could also be seen as getting as much as possible from those who are desperate for a season ticket; given that there are no "normal" tickets on the market. We did achieve a bit of movement on the premium. Like 1894 and the Foodbank, I've been happy to share these thoughts in the media too.
The club told City Matters about the price increases last Thursday and I and some of the other representatives made similar points to many here. I asked about the reasoning for the price increase and, in my view, I didn't receive a very convincing answer - the increase in operating costs were mentioned.
I appreciate that many will be questioning the point of City Matters in all of this and, trust me, I am well aware that the group has struggled to move the dial on the key strategic issues for supporters. However, under the Premier League's push regarding the Fan Engagement Standard, groups such as ours are here to stay, and I think it is important that there is someone at the table who can share fan sentiment with decision makers. For those of you who may have been priced out, I'm sorry that we couldn't make a bigger impact.