I hope they think about that banner last night too, because frankly the dad and lad demographic get fuck all consideration when it comes to ticketing. I take two kids to matches come rain or shine, school the next day or not. But because I waited until I was in a position where I could attend regularly to even try and get a season ticket, I’m on a flexi and the likelihood is my kids won’t be offered STs of their own, for now. Which means we’ll be stuck on an obscene ‘under-18’s’ price for them, and for me, the £150 flexi tax on top, as between a match missed while working in London, the mrs wanting me around on Boxing Day and the weekend of Valentines Day when we played Newcastle, and us taking our holidays in August because it’s cheaper for a family of four, I come in two games short of the limit to be offered a full ST - and the fact me and the kids will have been to every home CL game and every FA cup home game on top of that, plus the women’s derby and EDS games, counts for nothing.