I've used it a fair few times and the money gets there eventually. To be honest I've never bothered that much, I've already paid for the season ticket and it's an added bonus if it sells. I get some money back, the club make a few bob, a city fan gets to see a game they might have missed out on. For me it's pretty clear, this is what they sent me
You will receive the equivalent funds for one-nineteenth (1/19, one home Premier League fixture) of your Season Ticket price*.The funds for this match will be paid direct in to your UK nominated bank account, 45-days after the match has been played.
So on that criteria I think for the Burnley game you're looking at around the 30th November before the money is in n your account. I don't see what's misleading about it, relax it will get there.