Should we be looking at new kit deal?- new update pg34 Chelsea NIKE DEAL

[DClarkMiamiU]

100 lolz
We still aren't a "world brand"
google "Manchester" and watch all the Rags stuff pop up (on a random computer so your cookies don't affect the results)

as much as we hate it, we aren't a Big Boy on the world stage yet, and won't be paid as such in the near future.
Tier 1: Real Madrid (34), Barca (28), Bayern (42.5), Chelsea(30), Rags (75), Liverpool (25), Arsenal (30), Juve (20)
Tier 2: Dortmund (7), AC (19), Man City (15), Athletico Madrid (?), Inter (18), PSV (15), PSG (19)

 

[abellwillring]

£100m a year .... dont be daft .... lol

currently Nike need to sell at least 200,000 shirts at £60 a year, just to make a profit on the £12m a year deal. If it was £100m a year, they would have to shift a minimum of 1.700.000 shirts just to make a profit. As much as I love City, if we have that many fans, how many of them buys a shirt? I havent this year.

I don't agree with that guy's valuation but the shirt sales are completely negligible to these companies. They pay these fees because of the advertising that is associated with it and the fact that every official piece of club gear carries the Nike, Adidas, Puma, etc. logo somewhere. When Nike gives Lebron James a $1 billion contract, they don't do it expecting him to bring in $1 billion in sales from his shoes. They do it knowing they'll make some of it back from his branded gear, but the rest will be advertising for their company as a whole.

Hard to understand why people can't grasp this fact. A 30-second TV spot during the Super Bowl costs something like $5m this year. Nike are paying the equivalent of 105 seconds of ad time in that game to have their logo plastered everywhere with hundreds of millions of eyes in the PL, Champions League, etc. games for a year. The rest is gravy.

 

[blueincy]

 

[I'm With Stupid]

With these 10 year deals, whoever negotiated their deal the most recently will have the highest income. And in 8 years time, theirs will probably look pretty paltry compared to teams who just signed new deals.

 

[I'm With Stupid]

100 lolz
We still aren't a "world brand"
google "Manchester" and watch all the Rags stuff pop up (on a random computer so your cookies don't affect the results)

as much as we hate it, we aren't a Big Boy on the world stage yet, and won't be paid as such in the near future.

Yes we are. I work in Morocco at the moment, and our shirts are actually displayed more prominently than rags stuff now in sports shops. I worked in Vietnam before that, and City stuff was not quite as popular, but grew massively in the time I was there. A team that is successful becomes well known pretty quickly. The Spanish league is king here, but I still haven't met a person yet who doesn't know who Leicester City are.

 

[Uptop]

Chelsea just cancelled their deal with Yokohama, which they only signed last year, for their new 60m deal with Nike, who also sponsor us. We should be looking for an upgrade.

 

[dario2739]

Just posted on the kit thread - Leicester supposedly sold 350,000 shirts this season... WTF!?! What were our numbers?
I know they're supposed to be the club of Thailand now, but we were owned by Shinawatra - why did we not have that popularity then? And are we not the club of Abu Dhabi? The sheikh needs to make all his subjects buy a shirt by law!!!

 

[blueincy]

With these 10 year deals, whoever negotiated their deal the most recently will have the highest income. And in 8 years time, theirs will probably look pretty paltry compared to teams who just signed new deals.

4 May 2012 - Six-year contract with Nike £12million a year.

In April 2012, Warrior Sports reportedly signed a sponsorship agreement with Liverpool worth £25 million per season as of the 2012–13 season.

In February 2015, parent company New Balance announced it was entering the global soccer market. As part of the move, all clubs and players sponsored by Warrior would be outfitted by New Balance while Warrior would go back to just hockey and lacrosse going forward.

 

[Taylor]

Surely someone at the club must be looking this and thinking it can't be right.

We are growing at great rate... Top 2 last four season and fourth this.

Chelsea slump down the table and sign a £60m deal... Crazy.

 

[Vienna_70]

Shame our owners did not buy Umbro when they were sold by Nike for something in the region of 225m dollars

With the emergence of the CFG and partnerships with clubs worldwide we have quite a customer base.

MLS has an agreement with Adidas, so that would rule NYCFC out of any kit deal.