Should we be looking at new kit deal?- new update pg34 Chelsea NIKE DEAL

dario2739 said:
That 'little' team Leicester outsold us on shirts last season!
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I saw that table and found it odd both that Leicester were so high, and that we weren't even on the table I saw, yet Aguero was in the top 10 players.
Do you know we're we were in the list and how many were sold ?
 
S04 said:
Erm, for every City shirt sold they sell three Chelsea shirts so it will not happen for a while at a guess.
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It has little to do with shirt sales and everything to do with advertising and exposure. The poor shit deal we currently have is not a reflection on shirt sales, but perhaps it is a reflection on how we are treated in the media.
 
stony said:
It has little to do with shirt sales and everything to do with advertising and exposure. The poor shit deal we currently have is not a reflection on shirt sales, but perhaps it is a reflection on how we are treated in the media.
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I think this could be right. Forget about the shirt sales, it's all about exposure.
 
stony said:
It has little to do with shirt sales and everything to do with advertising and exposure. The poor shit deal we currently have is not a reflection on shirt sales, but perhaps it is a reflection on how we are treated in the media.
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Very true, we have had for 3 years a manager that despised the press and gave them not one sound bite. Also as a club we have let the media take the piss far too much.

BT sport for one should have been destroyed for the way they treated us in the Champions League, that was simply unacceptable to the point of utter spitefulness.

I hope under the stewardship of Pep that stops and the fight back begins. It would be good to see our elusive CEO come out fighting for a change, but can't see that for one second.
 
Nike don't need City for exposure. In the grand scheme of things, it's the other way around! Seriously, the Nike brand dwarfs the City brand.
Ideally they'd like to be using our superstar players to endorse their products, but most of them have boot deals with other companies.
Of course it's not 'about' shirt sales, but the shirt sales have a direct correlation to the price Nike will pay. The fee we get is calculated on shirt sales + value added by being associated with City. probably in a 70/30 ratio.

Another factor is additional merchandising - and if Nike have the rights to use the City brand on things like footballs, water bottles, general sportswear etc.

We've a long way to go before we start selling in the same quantities as Liverpool or United. That's not to say we might cut a better deal with a renegotiation or different partner, but shirt sales matter.

500,000 shirt sales is roughly 15 million extra revenue for a shirt manufacturer so 2 million shirts would be worth an extra 45 miilion - hell of a difference.
 
Just for the record, trade estimates (April 2016) are that we sell about 300k shirts annually..
The current estimates for the top ten are as below.

Real Madrid 1.4m
Man utd 1.4m
Barcelona 1.15m
Chelsea 910k
Bayern 880k
Liverpool 810k
Arsenal 800k
Juventus 480k
Inter 425k
Milan 350k
 
blueparrot said:
I saw that table and found it odd both that Leicester were so high, and that we weren't even on the table I saw, yet Aguero was in the top 10 players.
Do you know we're we were in the list and how many were sold ?
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Don't know how many we sold, but I agree it's strange Leicester sold so many. There's probably a wharehouse full of them somewhere in Thailand!
 
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