Honestly I figure since I hardly go to any games any more (too far away) AND after COVID, me and the Mrs are not doing things like eating out as much, AND we didn't spend a shed load on holidays over the last couple of years... then if I have to bung Sky £80 a month for Sky Q in 3 rooms, including everything they have inc UHS, AND BT Sport AND Netflix, then so be it. The system is brilliant and the content extensive. I am quite happy to pay it TBH.
Whether I will feel the same when I am retired and on limited income? Maybe that will change.