People who do a similar thing when talking about supermarkets.When people are referring to more than one of a specific item (shoes, cats, ICBMs, aardvarks, 115 charges etc etc), and they insert an apostrophe (consequently shoe's, cat's, ICBM's etc etc).
You did say stupid little things*, after all!
*No apostrophe; well done!
They aren't going to Tesco. They tell you they are going to Tesco's. Or Asda's.
