Personally, Suarez is one of the most gifted players I have ever seen grace the PL. His ability to make a half yard of space when there is seemingly nothing being given by a defender is brilliant.
If this was a footballing decision it would be a no-brainer to bid for this guy.
Despite this, its pretty clear that our 'project' is a long-term, and part of this I would suggest is to win the minds of many outsiders, neutrals, haters, whatever. Champions have come and gone in the past, most of whom have been arrogant al la Mourinho's Chelsea and them lot over the road. This is something different and although I think Suarez is brilliant, his reputation unfortunately is not something that would fit this ethos.