Supermarket fuel v branded fuel ?

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The difference is often 5-8p nowadays. I cant see how supermarkets can undercut branded fuels by that much if they are selling same quality fuel.

Because the people buying fuel are also quite likely to buy an overpriced sandwich or bag of sweets, etc.

People will usually go to a nearby supermarket that they perceive to be cheapest. Petrol is pretty much the only comparable product price you see before going in, so can be treated as a loss leader.
 
And supermarket meat is shite compared to a proper butcher, but many folk don't care as long as its cheaper.
The average local butcher is no better than a supermarket. You end up paying more for the same stuff. Morrisons has an excellent butchers dept, better than all but the high end shops.
 
if you have water in your fuel, you know about a minute from driving away from pump....it's all the same
 
A workmate usually fills his 07 plate Vauxhall combo van up with Sainsburys diesel. He recently had a problem with his van losing power. Took it to his local mechanic who said Sainsburys were known for watering down fuel, advising him to put branded fuel in. Since then he has only used branded fuel and his van is now running sweetly again.
Few years ago a women lived next door to me who's brother delivered fuel, he said don't touch sainsburys fuel it's shite, but I still do as it's convenient, never had no problems.
 
Always thought that fuel from a supermarket was a bit of a loss leader. As in they don't make money off it; maybe even lose a little bit but the likelihood is you will buy your groceries from where you get your fuel or vice versa.

How often do people go to a supermarket and buy fuel and nothing else.
 
The difference is often 5-8p nowadays. I cant see how supermarkets can undercut branded fuels by that much if they are selling same quality fuel.
Because petrol isn't the only thing they sell. It's used to entice you into their stores where their margins are much higher.
 
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