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"The Athletic" launches in the UK | About to be bought by NYT for $550m (p 32)
- Thread starter Ric
- Start date
Isn’t it a business plan to get as many subscribers as possible to eventually sell up like they doing now?
550m for a digital news/sport platform!? Where do they get that number from? Are they thinking 1m subscribers oh we could charge say a fiver a month or something! They thinking that’s around 60m a year but the debt repayments will be a lot lower so they making money from it?
550m for a digital news/sport platform!? Where do they get that number from? Are they thinking 1m subscribers oh we could charge say a fiver a month or something! They thinking that’s around 60m a year but the debt repayments will be a lot lower so they making money from it?
cheekybids
Well-Known Member
- Joined
- 18 Sep 2009
- Messages
- 10,487
Isn’t it a business plan to get as many subscribers as possible to eventually sell up like they doing now?
550m for a digital news/sport platform!? Where do they get that number from? Are they thinking 1m subscribers oh we could charge say a fiver a month or something! They thinking that’s around 60m a year but the debt repayments will be a lot lower so they making money from it?
Maybe they are paid by US based billionaire football owners to write positive puff pieces.
decmancity
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- Joined
- 7 Nov 2010
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- 12,670
Advertisements?Isn’t it a business plan to get as many subscribers as possible to eventually sell up like they doing now?
550m for a digital news/sport platform!? Where do they get that number from? Are they thinking 1m subscribers oh we could charge say a fiver a month or something! They thinking that’s around 60m a year but the debt repayments will be a lot lower so they making money from it?
They don't currently have any (that I can see) and can definitely see more paid promotions e.g. Nike, Adidas and so forth to right pieces on new kits etc.
Yeah, presumably NYT will want a bit more return on its investment. Fine balancing act though, as I suspect the number of subscribers will plummet if they stop the promotions.I would imagine pumping up the subscription numbers would be #1 priority before a takeover like this.
Wouldn’t be surprised if they dropped the promotions quickly.
Johnny Mars Bar
Well-Known Member
I completely forgot I had a subscription to this that I’ve been paying for for two years.
Think I’ve read one article in that time.
Think I’ve read one article in that time.
Prestwich_Blue
Well-Known Member
Dave Wallace is talking to Goldman Sachs about a sale of King of the Kippax. He reckons that if a Liverpool fanzine is worth $550m then KOTK must be worth at least $250m.
Probably fearing for his future. NYT are about to acquire a shitload of English based sports writers, so he might find himself surplus to requirements in the not too distant future.Haha I bet he's absolutely livid with that snippet.
Maybe his constantly digs at City aren't being considered as sports journalism?