Axel Freed
Well-Known Member
- Joined
- 25 Jan 2023
- Messages
- 1,978
- Team supported
- City
In response to your final paragraph City are correctly (from a business perspective ) taking advantage of the basic laws of supply and demand. They’re making hay while the sun shines and lets face it there are no clouds on the horizon so why would they worry about the extremely unlikely scenario of a half empty stadium. Football clubs are big businesses and businesses respond to market forces -it’s naive to expect them to do otherwise.I don’t think there’s anybody who realistically expects to get into games for a tenner a pop to watch the best football team on the planet mate. Even some non-league clubs charge more than that. However, there has to be a balance somewhere and revenues can be maximised without employing some of the more dubious practices we’ve seen from our club and other clubs of late. If you were in charge of maximising revenues, you say that you would do exactly the same as City are doing but I’m going to give you the benefit of the doubt here and say that you wouldn’t have been daft enough to sign off on the disabled car park pricing policy that the club have recently introduced. Even after meetings with the disabled supporters groups who suggested other ways of dealing with the situation which didn’t result in everyone using the disabled car parking facilities copping for the prices, they still went ahead with it and ended up with a shit load of bad publicity which resulted in a welcome climbdown but they couldn’t even tell the truth as to why they backtracked on it.
More worryingly, it’s suspected that PL clubs are involved in joining forces behind the scenes in employing some of these deeply unpopular ticketing policies. It’s surely no coincidence that it’s not only City who have suddenly started targeting disabled fans. Villa are doing it too, and United. It’s surely no coincidence that it’s not only Spurs who have suddenly targeted concession prices. West Ham are doing it too. And for what? An extra few quid in revenue and a fuck ton of criticism? Is it really worth it? How about coming up with more creative ideas to maximise revenue that don’t involve constantly taking the piss out of supporters? There are plenty of ways of doing it - if clubs actually bothered properly engaging with fans in the first place that is.
As for some of City’s ticket prices, it’s short-term thinking based on exploiting our current position of being the best team on the planet with the greatest manager on the planet. Once he goes, we won’t be quite so dominant and there WILL be a drop-off in demand from the JCLs and tourists. Then you’re left with an issue of who’s going to take up the slack. Unfortunately, if they’ve also priced out some of the hardcore fanbase in the meantime it’ll be nigh on impossible to entice them back because believe me, once fans get out of the habit of regularly going to football matches it’s unlikely that they’ll get back into it.
All the big clubs in the PL sell out big stadiums every week and they don’t have Pep or success so what makes you think we can’t sell out without him too. Guys like me who’ve given up season tickets and may or may not come back are replaced by younger fans …. it’s natural churn.
With regard to the disabled issue it’s not a simple question of right and wrong for me. Of course nobody wants quite severely disabled fans who are really struggling financially to have to pay for parking but what percentage of those benefitting from subsidised parking actually fall into that category ? There are plenty of older fans many of whom may have less disposable income than disabled fans who aren’t quite as mobile as they used to be and face the prospect of paying rip off carpark prices or struggling to walk (literally) miles to the ground due to the expansion of street parking restrictions - where’s the outrage on their behalf.