Shallow marketing type bull shit is a necessary evil these days in a commercial world if we are to compete in these areas. Nothing hacks me off more than arriving at Mcr Airport and the first thing you see is Rooney's fat ugly mush on the Turkish Airlines bill boards. Still, every cloud has a silver lining. My mate (who is also a big rag fan) has just got back from Abu Dhabi. He flew with Etihad. Not only did he find him self on the 'CITY' branded plane, he also had to stare at a picture of the team on board holding the FA cup aloft. Said it nearly ruined his holiday. karma I'd say!