Bert Trautmanns Helemet
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It's about market share not profit for them at the moment. Once they've rented the space in your head that Google and Facebook currently occupy, that 5bn will be easily increased to 10bn.
Spotify has 83m subscribers in 2018 up from 57m in 2017. Thats over +40% growth.
Stick a couple of small annual price increases on those numbers and the 1.5b loss will be
wiped away pretty quickly.
As you say its about market share and scale at the moment with investment in infrastructure
and marketing.
Spotify will will be highly profitable very soon.