No it didn't sail over my head - I nor the previous poster wasn't suggesting a media feeding frenzy open to all but simply a neutral journalist (even friendly ) asking the questions. The outcome (in terms of control on brief) would have largely been the same but the message would have had more credibility for those that our neutral or even sceptical (the wider public) as it would have been seen as partly emanating from a neutral / credible source not an employee. If a dentist who made a particular toothpaste or worked for a toothpaste manufacturer told you it was good / far better than others or another independent dentist who had no financial or emotional interest in the product told you the same who do you think people would tend to believe the most ?
Last edited: