Manchester United chief executive David Gill says the club’s off the pitch fortunes do not hinge on winning the league.
While Manchester City won the Premier League title last season, Gill claims United are ‘far ahead’ of their rivals when it comes to off-the-pitch matters.
The Old Trafford boss said the club lead the way globally in striking megabucks sponsorship deals and winning fans in new parts of the world.
However, Gill acknowledged City were challengers both on and off the pitch.
Speaking to Greater Manchester Business Week, Gill said: 'In terms of commercial revenue, there is lots to go for and the world is a big place.
'Other clubs will follow us and look at us but what we have done since our owners have taken over is put a lot of money into this area.
'It sounds easy but we have invested heavily in sales people, in marketing the club, expanding our fan base and the research we have done around all of that.
'There are lots of top clubs out there but, in terms of what we have done, we are far ahead of them.
'They will try and emulate us and some will succeed, others won’t, but it isn’t easy to do what we have done. It looks easy but it isn’t.'
United became the first Premier League club to achieve commercial income of more than £100m last year and have been boosted further by a seven-year shirt sponsorship deal with Chevrolet, worth more than £350m.
Out on their own: Gill claims United can be successful off the pitch without relying on winning the league
Gill was speaking after the club’s flotation on the New York Stock Exchange, which raised around £150m – half of which goes directly to owners the Glazers.
Financial pundits have claimed shares in United are set to ‘do a Facebook’ and plummet in value in the coming months.
United floated 16.7m – the same as a 10 per cent stake – at $14, or £9, each but some analysts say they could drop as low as $5 within months.
Gill said he was confident investors would remain interested in United in the medium-to-long term.
He added their work off the pitch meant it did not necessarily need success on it to retain their title as the world’s richest club.
Gill said: 'I don’t think the results on a weekend will affect the share price on a Monday but we understand as a club, and have done ever since I have been involved and before that, that what happens on the pitch is key to our aspirations off the pitch.
'We need to be successful and challenging for titles every year, not necessarily winning them, but challenging and playing attractive football in the normal United way.'