Potential guard of honour/ city title win vs united
Because of course there is a totally level financial playing field when teams qualify for the Champions' League, make loads of money for entering it and then bring that extra money back to the Premier League. And none of that was to do with luck and timing, it was solely because of "building up a history or establishing a commericaly viable football brand". How esle could any team outside the top 4 have consistently competed without a large cash injection?
Christ they are mentally challenged.