Like every good PR team does.The campaign seems to be hitting the mark; that is not in question.
What annoys the shit out of me though is that I'm certain Rashford's involvement is nothing more than PR. Almost as if his PR 'Team' have had a bit of a brainstorming session to work out which charitable cause will have the most positive impact on his profile and how best to spin it.
I'm sure St Marcus fully believes in what he's doing, but then his PR team will be right behind him, keeping his profile high and the cash rolling in.
Just the way it is.
I get the feeling he is more active in this case than what you think.