United are in a bit of a pickle, for decades SKY created a flagship club and sponsored them, they informed the FA that TV money was based on this club, the FA informed the ref`s that their job was based on revenue received, SKY identified those that were costing them revenue, SKY`s sponsored club prospered gaining more sponsors through more games and more TV exposure, SKY also prospered,. Now we know City have broken utd on the field and we have bypassed SKY`s restrictions to the point that SKY`s support of utd between 10 and 20 points, only gains them European games, but City may well have broken SKY`s sponsorship of utd City`s revenues were released days ago and it showed the sponsors that City get their product on TV more than utd, nearly £300 million in TV revenue, in this cutthroat business SKY may well have to ditch utd.. Utd`s popularity in North America and the Far East will help them but that needs success on the field.