I'm still of the view that many football fans (particularly us) had their dislike turn to intense hatred when the pisscan turned up there. If he'd have been a decent, fair-minded and chivalrous man then I don't think the club would be as universally loathed as they are now. Here in the UK for every one (genuine) rag fan there will be three ABU's. And when I say 'genuine' I mean the old school followers, from way way back before most of us were born, ST holders who have been going since long before the Premier league began.
But the foul-mouthed despot turned the club, almost overnight, into the most hated in England. And that hatred has been spreading faster than the Covid pandemic - and it shows no signs of slowing down.
He abused the match officials, he intimidated other managers (not Bobby Manc, of course!), he used their financial clout to cherry pick the best players available, and if they weren't available he'd tap them up and make damn fucking sure they WERE available.
His behaviour alienated many people, and to this day he is still the bullying, arrogant çunt he was when he first slithered like the reptile he is onto the swamp.
The rags were never a popular choice when I was at school, far from it. Any kid who mentioned he had a George Best sticker or whatever would be dragged behind the bike sheds and shown the error of his ways.
Nothing has changed.