like this from the caffff
Every time they click on a new page, the site creator gets paid via the advertising revenues. That is why he has limited it to 7 posts per page, because he gets more money every time they click on a new page and a new ad comes up.
His name is Ric, and he has actually sussed it all out, because he has a load of volunteer saddo's who moderate the site for him, while he does sweet FA. They get nowt, and the bluemoon minions just carry on click click clicking all day and Ric gets paid for it. Nice
and...
I found this hilarious so I googled "Bluemoon ric" to see if it was true and the very top result was a tweet from him about United.
It's kind of sad. I hate Liverpool but its not why I support United. City fans (at least on that site) seem primarily to just hate United and aren't satisfied with being successful without complaining about United. Maybe they feel their success is hollow too?