Ed Woodward was an investment banker, employed by the Glazers prior to the take over. He was running the club from 2012 - 2022. All of the players that don't want to leave the club, are a direct result of the bumper contracts that Ed Woodward gave them. Not only do they not want to leave, no other clubs can match their wages. They were only able to ship out Mata, Jones, De Gea, Pogba and Lingard because their contracts had expired. They've still got Van De Beek, Maguire, Martial, Bailly and McTominay that won't leave. If you combined all of the salaries of these deadwood (or Ed Wood) players, you'd easily be looking at 100m per season.
That's money that should be invested into the squad on an annual basis. Instead of dipping into all of the money made from fans & sponsorship. On paper, they should be a very profitable club. They made a profit of 1.5bn over the the term of Glazer ownership, but they squandered it on debt repayments, and poor decisions on player recruitment. They also lined their own pockets taking dividends out of these profits.
This rumour that they value the club at double what they were offered, only highlights how out of touch from reality they really are. The Glazer siblings are like an episode of succession. None of them have any talent or business acumen, they are squabbling with each other, trying to milk dry the investments that their father made for them. Not one of them is brave enough to come out and make a statement or have any sort of dialogue with the fans. It's all middle men and consultants.
And riddle me this. If you have an asset that is valued at 5bn. And you run it into the ground for a further 2 years, not investing or improving the value. Why would you think it could be worth 10bn in 2025???
What do they know that everybody else doesn't?