Don't worry the cycle will continue.
I've made this point several times already. However, it's worth reiterating. The rags have got a squad on par with Wolves, Leicester et al however, Wolves and Leicester aren't expected to be vying for league titles. The pressure placed on the rags to succeed by the media is their achilles heel.
The reason players thrive when they leave the filth is because they are purged of the toxicity and pressure of playing for a brand which is burdened with hopeless expectations.
The rags haven't been a football club for many years now and when players sign up it doesn't take them long for this reality to hit home.
I always thought it was more than a coincidence that very talented football players turned to dog shit when they signed for the rags. This is what happens when you join a club that is so preoccupied by it's name it forgets what it's sole purpose is.
Modern football players couldn't give two hoots about brands unless they can wear them.